Coaching for ambitious solopreneur’s wanting to build a successful business and establish a powerful brand without compromising their values.
- A one-to-one discovery of your most authentic brand, empowering your business to glow with success and hence, attract the right clients to you. Without sacrificing yourself.
- If you are a solopreneur change-maker on the path to create a venture that really makes a difference, such as a coach, author, professional trainer or independent creative, being in a healthy relationship with yourself and your “mission” really matters.
- “I want to really make a difference in peoples lives, incite positive change” This can feel incredibly difficult when you are exhausted, overstretched and struggling to find paying clients.
You know that if only you had more time, more breathing space, a solid direction, income and more clients then you could really get some clarity on doing the thing you love the most about your business, engaging those skills that had you start your own company to begin with.
- Maybe you’ve not taken the leap to getting your website built because you don’t know what to tell a designer where to start?
- Networking might be painful because you have to give out those “temporary” cards you got printed?
- Attracting clients shouldn’t be this painful? Don’t they know how good your product or service is?
- You know you could easily get more than enough clients, if only they could find you and knew exactly how you help, but where to begin? How to get heard, to be seen?
- Maybe you don’t feel truly aligned with your marketing? It feels false and “clunky” as if it’s written about somebody else. That it doesn’t represent you.
- Anxious around “claiming” your niche? You don’t want to limit your appeal or your audience, but your offering feels vague and watered down.
Maybe you’ve tried to change things?
You’ve asked friends and colleagues what your “brand” should be like, but get so many mixed reactions that you get overwhelmed. They can’t all be right? Besides, what do YOU think?
- Perhaps you’ve scoured the internet for help with building a powerful brand but it isn’t specific to what you do. It doesn’t resonate and it feels generic. You know you and your business is unique.
- You’ve tried talking to designers, but they just don’t get what you do. They want specifics from you to interpret into design, but how can you give specifics when it’s not “sitting” right for you?
- You might have spent a lot of money getting a website built, flyers printed etc hoping they would flood you with clients, but they don’t represent your values. People don’t feel “you” in them and this leaves you feeling despondent and frustrated when very few people respond.
- You can’t really put what you do into words that people remember or you don’t feel confident enough to “own what you offer”.
To really get your business brand booming:
To establish a solid and successful brand for your business that has congruence and clarity, we need to get to the bottom of what drives YOU, the source.
This involves:
- Clearly understanding your authentic values and building your business with this as a foundation.
- Coaching through limiting personal beliefs that keep you held back.
- Unveiling your personal “calling” in the world and really owning it.
- Deep understanding of your audience, putting yourself in their shoes and really feeling their world, their motivations and also their problems they need solutions for.
- Having consistency in your messaging to build your brand, create trust and long-lasting credibility.
- Carve out your niche, becoming the expert in your field. Develop your point of difference and align to your audience expectations.
- Understanding how your service can truly shine and attract customers to it like a laser. Fully own what makes your offering luminous.
Watch Heather Salmon talk about her experience of Luminous coaching:
The specifics of Luminous Brand Discovery Coaching:
It’s a unique combination of:
- a) One-to-one coaching with real-world experiential learning. Building a brand is one thing, but if you aren’t looking after your motivations, personal well-being and fulfilment, it can be exhausting and limited.
- b) Practical brand building systems and tools to grow your authentic brand and get it out there representing your company most effectively.
a) YOU: One-to-one coaching.
We will coach together to look at:
- Overcoming the sense of being stuck and frustrated with progress.
- Re-frame limiting beliefs that keep you held back. Learn how you can choose new ways of looking at these, re-write the old stories.
- Greatly improve your work/life balance. You love your business, lets make sure it stays that way.
- Build a strong purpose and vision for your future. Without a clear understanding of your purpose, business can feel like very hard work.
- Increase in confidence and self-esteem.
- Reclaim “you”. Running a business can easily absorb and swallow you up. But you are an individual who deserves a happy and healthy life outside of business.
- Grow your business without running yourself ragged.
- Calling you forth into your magnificence. By this, I mean you may have reached a plateau and I will be there to coach you into your full range, your full potential.
b) YOUR BUSINESS: Practical brand building systems.
- Building a Luminous brand is a holistic process that begins with YOU. When you are a solopreneur, you are your business. Your personal brand becomes key and that’s where we start.
- We work on really getting you to own your true value in the world. What you contribute incites change and makes a big difference to peoples lives. Let’s shout about it! You’ll learn solid marketing and branding systems that allow you to be heard in amongst the crowd, without losing your voice.
- Saying hello to your audience. You’ll identify the clients and customers you are drawn to work with and get under their skin. In fact you’ll almost wear their skin! This way you’ll feel what they are struggling with and why they need you and your product or service.
- Hone your niche. Occupy a place in their mind, permanently. Your authentic niche will ensure you occupy a unique sector of the market. The perception of you and your brand will be that you are expert. The person/company to go to.
- Keeping it all consistent. We’ll devote some time to looking at how you can weave the essential quality of “consistency” throughout your brand in your marketing. Your “tone of voice”, when face-to-face networking, in your PR and throughout your brand identity development.
- Visually getting it right. Part of Luminous Brand Discovery Coaching can reveal the symbols, fonts, shapes and colours that best represent you, your product and service. Enabling you to get your “brand touch points” (posh word for business cards et. al.) created with confidence.
- When it comes to putting it all out there. From a website to business card, a flyer to email signature, these touch points re-enforce your brand-reach. They need to accurately reflect your values and speak the right message simply and effectively.
- It can be daunting and confusing finding the right web designer, graphic designer, printing company and so on. Getting this wrong can be expensive too. I’ll advise you through this maze of potential pitfalls and costly faux pas.
“Having just started my own coaching business the Brand discovery work with Phil Askew has proved vital. It not only helped me defining my niche market but also gaining clarity about my approach and how I represent my brand visually. Phil’s marketing and graphic design background blends wonderfully with his coaching expertise and makes the Brand Discovery Program a unique experiece: in a relaxed environment he leaves enough space for exploration yet pushes the right buttons to move you forward. I can highly recommend him!“ Franziska Birke.
The structure and logistics of the coaching:
We work together regularly, exploring, unfolding both you and your brand. We’ll coach, we’ll strategise, implement systems, I’ll challenge you, set accountability for you and your business.
- We coach 2 times per month via phone or Skype in 60 minute sessions over a period of 6 months. If you are London based or can easily access central London, there is the option for some of our time working together to be in-person.
- You have unlimited Email support between sessions. I will be available to you between our sessions via email. So if you need additional support with something or want to share a success with me, I’m there with a response, the same day, very often within a couple of hours.
- A Laser call between sessions. This program offers a 15 minute phone/Skype call (think of it as a 999 if you like) to support you should you require it in-between our sessions. If you need some extra coaching or guidance with a situation, the help is there.
- MP3′s of our sessions when conducted via Skype or face-to-face on request. Great for when you want to refer back because some real gems of truth were revealed or, to download to your iPhone and re-listen on the train. You’ll be amazed what comes up the second time round!
Luminous Brand Discovery Coaching will really get to the heart of what motivates you to run your own business, to be a successful change-maker. You’ll transform that into a solid, congruent business brand that acts as a luminous beacon to your ideal clients.
A commitment and an investment:
This will take commitment. I will ask that you take big steps in honour of your brand, your business and your success. I’ll challenge you in ways to stretch your full-range. In return, your confidence and your understanding of just how impactful you are, will increase. New business, new opportunities,greater income and a deep sense of fulfilment come from being in alignment with your purpose and weaving that into a successful business brand.
Luminous brand discovery coaching costs:
- 1x Discovery & Brand Assessment Session: £150
- x6 Months One-to-One Coaching and Brand Discovery Mentoring: @£250 per month (2x 1 hour sessions)
- 1x Completion session: INCLUDED
- 1x Laser Call per month: INCLUDED
- Unlimited email support in between sessions: INCLUDED
- Promotion of your business and brand through my networks, social media and blog: INCLUDED
TOTAL: £1650
Payment is either in-full or monthly direct debit of £250. Clients often choose to continue after this six month period, building the brand further and gaining wider impact. The choice is yours at the end of the 12 sessions.
The prerequisite for undertaking the Luminous Brand Discovery Coaching is that you are currently a solopreneur small business owner, have the intention of venturing into this now, or be the decision maker at your business.
I appreciate that this is an investment of your time and money. What are the rewards for establishing and building an authentic brand? You become magnetic to the people you love doing business with. The personal anxiety around establishing solid revenue streams becomes less. You gain peace of mind knowing that your brand truly radiates you and supports your life-purpose.
Ready to embark?
Please complete the questions below if you are interested in pursuing things further. I will then be in touch to organise a time where we can discuss your specific situation within 24 hours. Please note, I work with a practice of 10, 1-to-1 clients at a time in order to ensure quality coaching and personal attention, so places are limited.