Phil Askew

Coach and Visual Story Teller for Purpose-Driven People.

My passion is to empower Leaders and Change-Makers to discover their most authentic story. To deliver it with passion and to lead from a place of truth.

These inspiring individuals generally cringe at the prospect of talking about themselves and instead, focus on describing what they do. This means we are only ever able to grasp one strand of who you are so to speak, the other vital qualities such as your personal story and WHY this work matters remains in the dark.

I too am a Change-Maker, I have been a practicing professional coach for over 13 years. I vividly recall how difficult it was to take up my space in the early days, to give myself permission to talk about myself and why the work I did really mattered.

I felt that if I took up too much space, it was ego and I considered ego bad, I did not want to appear full of myself. This lead of course to me not having the desired impact I wanted to have. I underplayed my mission and everything become ten times harder.

We often point our signature work or soul-work if you like squarely at the end user, this is great of course and necessary but we then have a tendency to leave ourselves out of the equation. We underplay our desires, our identity and our personal story, or that which got us here today.

Our most authentic WHY remains a mystery, which leaves us hanging, and we wait and it has to be said, yearn for somebody to ask us: ‘So what about you? What’s your story?’

As a coach, my focus is on helping Emergent Leaders and Change-Makers understand on a deep level what motivates and inspires them, then, to help them tell their story, through words photography, coaching and soon, video.

The results of my work with emergent leaders and change-makers is that colleagues, peers and clients rally to your cause and 100% get behind your mission. They are now able see and more importantly, feel, where your drive and motivation is arising from and why it truly matters.

• Read through the current Story Portraits by clicking here.
• Get your very own Story Portrait by clicking here.
• Looking to unfold your mission & find meaning? Click here.


  • You nailed it! A powerful experience of letting go what’s in the way and letting come the full expression of who I am. It’s a cathartic process that incorporates the art of photography with coaching. You are a master in both and reading my portrait is proof of it!
    Vittoria Zipoli
    Vittoria Zipoli
  • Phil helped me be seen for who I really am. It was a challenge for me as I was struggling with feeling safe and legitimate in my choice to change careers. His help to write my story, his questions and guidance and his very supportive outlook on my journey as well as through the lens of his camera gave me the confidence to go all in and take the leap!
    LORRAINE WILKES
    LORRAINE WILKES
  • I thoroughly cherished this experience. Between us we created a deeply connected and intimate space which Phil expertly caught in these beautiful shots. I don’t often love photos of myself but these are wonderful.
    Cahit Ali
    Cahit Ali