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Personal brand coach

for Conscious Leaders

Hi there, I’m Phil Askew. My passion is to partner with conscious leaders such as coaches, change-makers, start-up owners and founders who yearn to lead big change and help them realise their most natural, authentic motivations.

Through coaching we work on revealing the latent leader within and via the photographic Story Portrait process, offer a beautiful way for you to share your utterly unique ‘Hero’s Journey’.

Story Portraits are a true passion-project made real for me. A unique experience which blends 1-1 coaching, deep-diving into key life pivot-points and crafting you unique written story.

You’ll be featured here on Luminous Lives in the Story Portrait gallery and receive a set of high-resolution photographs from our time together, yours to use as you wish – to promote yourself and your work, on social media and beyond.

• View the current Story Portraits by clicking here.
• Get your very own Story Portrait by clicking here.


  • I thoroughly cherished this experience. Between us we created a deeply connected and intimate space which Phil expertly caught in these beautiful shots. I don’t often love photos of myself but these are wonderful.
    Cahit Ali
    Cahit Ali
  • The whole experience felt like a connected, supported and creative journey with someone who really saw ‘me’. The end result when it was all pulled together was wonderful, emotional.
    Anita Patel
    Anita Patel
  • My Story Portrait Session with you at Greenwich was such a positive experience: Supported by your professional, kind guidance and positive, non-judgemental approach, I could overcome my camera-shyness and even enjoyed being photographed!
    Jutta Neddan
    Jutta Neddan
  • He has clear, honest eyes for each of his clients and he knows how to reach down to his clients’ essence. Through his gentle magic, he is a perceptive photographer. We spent a few hours together him clicking away, me going deeper and deeper into who I am and who I show up as in the world. Just magical.
    Henrietta Szovati
    Henrietta Szovati
  • A photo of you is exposing, but a Story Portrait is an epic milestone! If there is anything I don't love about the idea is that it wasn't mine! This will change your life.
    Moni Soos
    Moni Soos
  • Working with Phil I got structure, clarity and reassurance - what got is what I needed, all wrapped up in a warm professional and very human journey. It is a really unique talent he has.
    Eleonora Chessa
    Eleonora Chessa
  • You nailed it! A powerful experience of letting go what’s in the way and letting come the full expression of who I am. It’s a cathartic process that incorporates the art of photography with coaching. You are a master in both and reading my portrait is proof of it!
    Vittoria Zipoli
    Vittoria Zipoli
  • Phil helped me be seen for who I really am. It was a challenge for me as I was struggling with feeling safe and legitimate in my choice to change careers. His help to write my story, his questions and guidance and his very supportive outlook on my journey as well as through the lens of his camera gave me the confidence to go all in and take the leap!
    LORRAINE WILKES
    LORRAINE WILKES